CMB Insight is CM Beyer's marketing intelligence and strategy division, providing data-driven consultancy on how businesses reach and convert customers. Services: marketing strategy (go-to-market, channel strategy, positioning, messaging frameworks), market research (competitive analysis, customer segmentation, market sizing, pricing benchmarks), SEO auditing, campaign planning, and performance measurement (attribution modelling, reporting). Engagements run as fixed-scope 4-8 week projects. Average client ROI: 3.2x. Tools: Semrush, Google Analytics, Search Console.